Netflix Architecture | A Look Into Its System Architecture

Ever wondered how Netflix keeps you glued to your screen with uninterrupted streaming bliss? Netflix Architecture is responsible for the smooth streaming experience that attracts viewers worldwide behind the scenes. Netflix system architecture emphasizes how important it is to determine how content is shaped in the future. Join us on a journey behind the scenes of Netflix’s streaming universe!

Netflix is a term that means entertainment, binge-watching, and cutting-edge streaming services. Netflix’s rapid ascent to popularity may be attributed to its vast content collection, worldwide presence, and resilient and inventive architecture.

From its start as a DVD rental service in 1997 to its development into a major worldwide streaming company, Netflix has consistently used cutting-edge technology to revolutionize media consumption.

Netflix Architecture, including the Netflix Architecture Diagram, is designed to efficiently and reliably provide content to millions of consumers at once. The scalability of Netflix’s infrastructure is critical, given its 200 million+ members across more than 190 countries.

So, let’s delve into the intricacies of Netflix Architecture and uncover how it continues shaping how we enjoy our favorite shows and movies.

• Why Understand Netflix System Architecture
• Understanding the Requirements for System Design
• Netflix Architecture: Embracing a Cloud-Native
• Netflix Architectural Triad
• Client-Side Components
• Netflix Architecture: Backend Infrastructure
• Databases in Netflix Architecture
• Content Processing Pipeline in Netflix Architecture
• Ensuring Seamless Streaming with Netflix’s Canary Model
• Netflix Architecture Diagram
• Conclusion
• FAQs

Why Understand Netflix System Architecture

It’s important to understand Netflix System Architecture for several reasons. Above all, it sheds light on how Netflix accommodates millions of customers throughout the globe with a flawless streaming experience. We can learn about the technology and tactics that underlie its success better by exploring the nuances of Netflix Architecture. 

Furthermore, other industries can benefit from using Netflix’s design as a blueprint for developing scalable, reliable, and efficient systems. Its design principles and best practices can teach us important lessons about building and optimizing complicated distributed systems. 

We may also recognize the continual innovation driving the development of digital media consumption by understanding Netflix’s Architecture. 

Understanding the Requirements for System Design

System design is crucial in developing complex software or technological infrastructure. These specifications act as the basis around which the entire system is constructed, driving choices and forming the end product. However, what are the prerequisites for system design, and what makes them crucial? Let’s explore.

Functional Requirements

The system’s functional requirements specify the features, functions, and capabilities that it must include. These specifications outline the system’s main objective and detail how various parts or modules interact. Functional requirements for a streaming platform like Netflix, for instance, could encompass the following, including but not limited to:

1. Account Creation: Users should be able to create accounts easily, providing necessary information for registration.
2. User Login: Registered users should have the ability to securely log in to their accounts using authentication credentials.
3. Content Suggestion: The platform should offer personalized content suggestions based on user preferences, viewing history, and other relevant data.
4. Video Playback Capabilities: Users should be able to stream videos seamlessly, with options for playback controls such as play, pause, rewind, and fast forward.

Non-Functional Requirements

Non-functional requirements define the system’s behavior under different scenarios and ensure that it satisfies certain quality requirements. They cover performance, scalability, dependability, security, and compliance aspects of the system. Non-functional requirements for a streaming platform like Netflix, for instance, could include but are not limited to:

1. Performance Requirements: During periods of high utilization, the system must maintain low latency and high throughput.
2. Compliance Requirements: Regarding user data protection, the platform must abide by Data Protection Regulations standards.
3. Scalability Requirements: The infrastructure must be scalable to handle growing user traffic without sacrificing performance.
4. Security Requirements: To prevent unwanted access to user information, strong authentication and encryption procedures must be put in place.
5. Reliability and Availability Requirements: For uninterrupted service delivery, the system needs to include failover methods and guarantee high uptime.

Netflix Architecture: Embracing a Cloud-Native

After a significant setback due to database corruption in August 2008, Netflix came to the crucial conclusion that it was necessary to move away from single points of failure and towards highly dependable, horizontally scalable, cloud-based solutions. Netflix started a revolutionary journey by selecting Amazon Web Services (AWS) as its cloud provider and moving most of its services to the cloud by 2015. Following seven years of intensive work, the cloud migration was finished in early January 2016, which meant that the streaming service’s last remaining data center components were shut down.

But getting to the cloud wasn’t a simple task. Netflix adopted a cloud-native strategy, completely overhauling its operational model and technological stack. This required embracing NoSQL databases, denormalizing their data model, and moving from a monolithic application to hundreds of microservices. Changes in culture were also necessary, such as adopting DevOps procedures, continuous delivery, and a self-service engineering environment. Despite the difficulties, this shift has made Netflix a cloud-native business that is well-positioned for future expansion and innovation in the rapidly changing field of online entertainment.

Netflix Architectural Triad

A strong architectural triad—the Client, Backend, and Content Delivery Network (CDN)—is responsible for Netflix’s flawless user experience. With millions of viewers globally, each component is essential to delivering content.

Client

The client-side architecture lies at the heart of the Netflix experience. This includes the wide range of devices users use to access Netflix, such as computers, smart TVs, and smartphones. Netflix uses a mix of web interfaces and native applications to ensure a consistent user experience across different platforms. Regardless of the device, these clients manage playback controls, user interactions, and interface rendering to deliver a unified experience. Users may easily browse the extensive content library and enjoy continuous streaming thanks to the client-side architecture’s responsive optimization.

Netflix Architecture: Backend

Backend architecture is the backbone of Netflix’s behind-the-scenes operations. The management of user accounts, content catalogs, recommendation algorithms, billing systems, and other systems is done by a complex network of servers, databases, and microservices. In addition to handling user data and coordinating content delivery, the backend processes user requests. 

Furthermore, the backend optimizes content delivery and personalizes recommendations using state-of-the-art technologies like big data analytics and machine learning, which raises user satisfaction and engagement.

The backend architecture of Netflix has changed significantly over time. It moved to cloud infrastructure in 2007 and adopted Spring Boot as its primary Java framework in 2018. When combined with the scalability and dependability provided by AWS (Amazon Web Services), proprietary technologies like Ribbon, Eureka, and Hystrix have been crucial in effectively coordinating backend operations. 

Netflix Architecture: Content Delivery Network

The Content Delivery Network completes Netflix Architectural Triangle. A Content Delivery Network (CDN) is a strategically positioned global network of servers that aims to deliver content to users with optimal reliability and minimum delay. Netflix runs a Content Delivery Network (CDN) called Open Connect. 

It reduces buffering and ensures smooth playback by caching and serving material from sites closer to users. Even during times of high demand, Netflix reduces congestion and maximizes bandwidth utilization by spreading content over numerous servers across the globe. This decentralized method of content delivery improves global viewers’ watching experiences, also lowering buffering times and increasing streaming quality.

Read our blog CloudFront vs CloudFlare

Client-Side Components

Web Interface

Over the past few years, Netflix’s Web Interface has seen a considerable transformation, switching from Silverlight to HTML5 to stream premium video content. With this change, there would be no need to install and maintain browser plug-ins, which should simplify the user experience. Netflix has increased its compatibility with a wide range of online browsers and operating systems, including Chrome OS, Chrome, Internet Explorer, Safari, Opera, Firefox, and Edge, since the introduction of HTML5 video.

Netflix’s use of HTML5 extends beyond simple playback. The platform has welcomed HTML5 adoption as an opportunity to support numerous industry standards and technological advancements. 

Mobile Applications

The extension of Netflix’s streaming experience to users of smartphones and tablets is made possible via its mobile applications. These applications guarantee that users may access their favorite material while on the road. They are available on multiple platforms, including iOS and Android. By utilizing a combination of native development and platform-specific optimizations, Netflix provides a smooth and user-friendly interface for a wide range of mobile devices.

With features like personalized recommendations, seamless playback, and offline downloading, Netflix’s mobile applications meet the changing needs of viewers on the go. Users of the Netflix mobile app may enjoy continuous viewing of their favorite series and films while driving, traveling, or just lounging around the house. Netflix is committed to providing a captivating and delightful mobile viewing experience with frequent upgrades and improvements.

Smart TV Apps

The Gibbon rendering layer, a JavaScript application for dynamic updates, and a native Software Development Kit (SDK) comprise the complex architecture upon which the Netflix TV Application is based. The application guarantees fluid UI rendering and responsiveness across multiple TV platforms by utilizing React-Gibbon, a customized variant of React. 

Prioritizing performance optimization means focusing on measures such as frames per second and key input responsiveness. Rendering efficiency is increased by methods like prop iteration reduction and inline component creation; performance is further optimized by style optimization and custom component development. With a constant focus on enhancing the TV app experience for consumers across many platforms, Netflix cultivates a culture of performance excellence.

Revamping the Playback Experience: A Journey Towards Modernization

Netflix has completely changed how people watch and consume digital media over the last ten years. But even though the streaming giant has been releasing cutting-edge features regularly, the playback interface’s visual design and user controls haven’t changed much since 2013. After realizing that the playback user interface needed to be updated, the Web UI team set out to redesign it.

The team’s three main canvases were Pre Play, Video Playback, and Post Play. Their goal was to increase customer pleasure and engagement. By utilizing technologies like React.js and Redux to expedite development and enhance performance, Netflix revolutionized its playback user interface

Netflix Architecture: Backend Infrastructure

Content Delivery Network (CDN)

Netflix’s infrastructure depends on its Content Delivery Network (CDN), additionally referred to as Netflix Open Connect, which allows content to be delivered to millions of viewers globally with ease. Globally distributed, the CDN is essential to ensuring that customers in various locations receive high-quality streaming content.

The way Netflix Open Connect CDN works is that servers, called Open Connect Appliances (OCAs), are positioned strategically so that they are near Internet service providers (ISPs) and their users. When content delivery is at its peak, this proximity reduces latency and guarantees effective performance. Netflix is able to maximize bandwidth utilization and lessen its dependence on costly backbone capacity by pre-positioning content within ISP networks, which improves the total streaming experience.

Scalability is one of Netflix’s CDN’s primary features. With OCAs installed in about 1,000 locations across the globe, including isolated locales like islands and the Amazon rainforest, Netflix is able to meet the expanding demand for streaming services across a wide range of geographic areas.

Additionally, Netflix grants OCAs to qualified ISPs so they can offer Netflix content straight from their networks. This strategy guarantees improved streaming for subscribers while also saving ISPs’ running expenses. Netflix cultivates a win-win relationship with ISPs by providing localized content distribution and collaborating with them, which enhances the streaming ecosystem as a whole.

Transforming Video Processing: The Microservices Revolution at Netflix

By implementing microservices, Netflix has transformed its video processing pipeline, enabling unmatched scalability and flexibility to satisfy the needs of studio operations as well as member streaming. With the switch to the microservices-based platform from the monolithic platform, a new age of agility and feature development velocity was brought in. 

Each step of the video processing workflow is represented by a separate microservice, allowing for simplified orchestration and decoupled functionality. Together, these services—which range from video inspection to complexity analysis and encoding—produce excellent video assets suitable for studio and streaming use cases. Microservices have produced noticeable results by facilitating quick iteration and adaptation to shifting business requirements.

Playback Process in Netflix Open Connect

Worldwide customers can enjoy a flawless and excellent viewing experience thanks to Netflix Open Connect’s playback procedure. It functions as follows:

1. Health Reporting: Open Connect Appliances (OCAs) report to the cache control services in Amazon Web Services (AWS) on a regular basis regarding their learnt routes, content availability, and overall health.
2. User Request: From the Netflix application hosted on AWS, a user on a client device requests that a TV show or movie be played back.
3. Authorization and File Selection: After verifying user authorization and licensing, the AWS playback application services choose the precise files needed to process the playback request.
4. Steering Service: The AWS steering service chooses which OCAs to serve files from based on the data that the cache control service has saved. The playback application services receive these OCAs from it when it constructs their URLs.
5. Content Delivery: On the client device, the playback application services send the URLs of the relevant OCAs. When the requested files are sent to the client device over HTTP/HTTPS, the chosen OCA starts serving them.

Below is a visual representation demonstrating the playback process:

Databases in Netflix Architecture

Leveraging Amazon S3 for Seamless Media Storage

Netflix’s ability to withstand the April 21, 2022, AWS outage demonstrated the value of its cloud infrastructure, particularly its reliance on Amazon S3 for data storage. Netflix’s systems were built to endure such outages by leveraging services like SimpleDB, S3, and Cassandra.

Netflix’s infrastructure is built on the foundation of its use of Amazon S3 (Simple Storage Service) for media storage, which powers the streaming giant’s huge collection of films, TV series, and original content. Petabytes of data are needed to service millions of Netflix users worldwide, and S3 is the perfect choice for storing this data since it offers scalable, reliable, and highly accessible storage.

Another important consideration that led Netflix to select S3 for media storage is scalability. With S3, Netflix can easily expand its storage capacity without having to worry about adding more hardware or maintaining complicated storage infrastructure as its content collection grows. To meet the growing demand for streaming content without sacrificing user experience or speed, Netflix needs to be scalable.

Embracing NoSQL for Scalability and Flexibility

The need for structured storage access throughout a highly distributed infrastructure drives Netflix’s database selection process. Netflix adopted the paradigm shift towards NoSQL distributed databases after realizing the shortcomings of traditional relational models in the context of Internet-scale operations. In their database ecosystem, three essential NoSQL solutions stand out: Cassandra, Hadoop/HBase, and SimpleDB.

Amazon SimpleDB: As Netflix moved to the AWS cloud, SimpleDB from Amazon became an obvious solution for many use cases. It was appealing because of its powerful query capabilities, automatic replication across availability zones, and durability. SimpleDB’s hosted solution reduced operational overhead, which is in line with Netflix’s policy of using cloud providers for non-differentiated operations.

Apache HBase: Apache HBase evolved as a practical, high-performance solution for Hadoop-based systems. Its dynamic partitioning strategy makes it easier to redistribute load and create clusters, which is crucial for handling Netflix’s growing volume of data. HBase’s robust consistency architecture is enhanced by its support for distributed counters, range queries, and data compression, which makes it appropriate for a variety of use cases.

Apache Cassandra: The open-source NoSQL database Cassandra provides performance, scalability, and flexibility. Its dynamic cluster growth and horizontal scalability meet Netflix’s requirement for unlimited scale. Because of its adaptable consistency, replication mechanisms, and flexible data model, Cassandra is perfect for cross-regional deployments and scaling without single points of failure.

Since each NoSQL tool is best suited for a certain set of use cases, Netflix has adopted a number of them. While Cassandra excels in cross-regional deployments and fault-tolerant scaling, HBase connects with the Hadoop platform naturally. A learning curve and operational expense accompany a pillar of Netflix’s long-term cloud strategy, NoSQL adoption, but the benefits in terms of scalability, availability, and performance make the investment worthwhile.

MySQL in Netflix’s Billing Infrastructure

Netflix’s billing system experienced a major transformation as part of its extensive migration to AWS cloud-native architecture. Because Netflix relies heavily on billing for its operations, the move to AWS was handled carefully to guarantee that there would be as little of an impact on members’ experiences as possible and that strict financial standards would be followed.

Tracking billing periods, monitoring payment statuses, and providing data to financial systems for reporting are just a few of the tasks that Netflix’s billing infrastructure handles. The billing engineering team managed a complicated ecosystem that included batch tasks, APIs, connectors with other services, and data management to accomplish these functionalities.

The selection of database technology was one of the most important choices made during the move. MySQL was chosen as the database solution due to the need for scalability and the requirement for ACID transactions in payment processing.

Building robust tooling, optimizing code, and removing unnecessary data were all part of the migration process in order to accommodate the new cloud architecture. Before transferring the current member data, a thorough testing process using clean datasets was carried out using proxies and redirectors to handle traffic redirection.

It was a complicated process to migrate to MySQL on AWS; it required careful planning, methodical implementation, and ongoing testing and iteration. In spite of the difficulties, the move went well, allowing Netflix to use the scalability and dependability of AWS cloud services for its billing system.

In summary, switching Netflix’s billing system to MySQL on AWS involved extensive engineering work and wide-ranging effects. Netflix system architecture has updated its billing system and used cloud-based solutions to prepare for upcoming developments in the digital space.

Here is Netflix’s post-migration architecture:

Content Processing Pipeline in Netflix Architecture

The Netflix content processing pipeline is a systematic approach for handling digital assets that are provided by partners in content and fulfillment. The three main phases are ingestion, transcoding, and packaging. 

Ingestion: Source files, such as audio, timed text, or video, are thoroughly examined for accuracy and compliance throughout the ingestion stage. These verifications include semantic signal domain inspections, file format validation, decodability of compressed bitstreams, compliance with Netflix delivery criteria, and the integrity of data transfer.

Transcoding and Packaging: The sources go through transcoding to produce output elementary streams when they make it beyond the ingestion stage. After that, these streams are encrypted and placed in distribution-ready streamable containers.

Ensuring Seamless Streaming with Netflix’s Canary Model

Since client applications are the main way users engage with a brand, they must be of excellent quality for global digital products. At Netflix system architecture, significant amounts of money are allocated towards guaranteeing thorough evaluation of updated application versions. Nevertheless, thorough internal testing becomes difficult because Netflix is accessible on thousands of devices and is powered by hundreds of independently deployed microservices. As a result, it is crucial to support release decisions with solid field data acquired during the update process.

To expedite the assessment of updated client applications, Netflix’s system architecture has formed a specialized team to mine health signals from the field. Development velocity increased as a result of this system investment, improving application quality and development procedures.

1. Client Applications: There are two ways that Netflix upgrades its client apps: through direct downloads and app store deployments. Distribution control is increased with direct downloads.
   
2. Deployment Strategies:
   Although the advantages of regular, incremental releases for client apps are well known, updating software presents certain difficulties. Since every user’s device delivers data in a stream, efficient signal sampling is crucial. 
   
   The deployment strategies employed by Netflix are customized to tackle the distinct challenges posed by a wide range of user devices and complex microservices. The strategy differs based on the kind of client—for example, smart TVs vs mobile applications. New client application versions are progressively made available through staged rollouts, which provide prompt failure handling and intelligent backend service scaling. During rollouts, keeping an eye on client-side error rates and adoption rates guarantees consistency and effectiveness in the deployment procedure.
   
3. Staged Rollouts: To reduce risks and scale backend services wisely, staged rollouts entail progressively deploying new software versions.

4. AB Tests/Client Canaries: Netflix employs an intense variation of A/B testing known as “Client Canaries,” which involves testing complete apps to guarantee timely upgrades within a few hours.
   
5. Orchestration: Orchestration lessens the workload associated with frequent deployments and analysis. It is useful for managing A/B tests and client canaries.

In summary, millions of customers may enjoy flawless streaming experiences thanks to Netflix’s use of the client canary model, which guarantees frequent app updates.

Netflix Architecture Diagram

Netflix system Architecture is a complex ecosystem made up of Python and Java with Spring Boot for backend services, and Apache Kafka and Flink for data processing and real-time event streaming. Redux, React.js, and HTML5 on the front end provide a captivating user experience. Numerous databases offer real-time analytics and handle enormous volumes of media content, including Cassandra, HBase, SimpleDB, MySQL, and Amazon S3. Jenkins and Spinnaker help with continuous integration and deployment, and AWS powers the entire infrastructure with scalability, dependability, and global reach.

Netflix’s dedication to providing flawless entertainment experiences to its vast worldwide audience is demonstrated by the fact that these technologies only make up a small portion of its huge tech stack.

Conclusion of Netflix Architecture

Netflix System Architecture has revolutionized the entertainment industry. Throughout its evolution from a DVD rental service to a major worldwide streaming player, Netflix’s technological infrastructure has been essential to its success.

Netflix Architecture, supported by Amazon Web Services (AWS), guarantees uninterrupted streaming for a global user base. Netflix ensures faultless content delivery across devices with its Client, Backend, and Content Delivery Network (CDN).

The innovative usage of HTML5 and personalized suggestions by Netflix System Architecture improves user experience.

Despite some obstacles along the way, Netflix came out stronger after making the switch to a cloud-native setup. In the quickly evolving field of online entertainment, Netflix has positioned itself for future development and innovation by embracing microservices, NoSQL databases, and cloud-based solutions. Any tech venture can benefit from understanding Netflix System Architecture

Put simply, Netflix System Architecture aims to transform the way we consume media—it’s not just about technology. Netflix Architecture secretly makes sure that everything runs well when viewers binge-watch, increasing everyone’s enjoyment of the entertainment.

Netflix Architecture FAQs